Welcome to this week’s edition of The Solo Success Guide!

Struggling to close deals? You’re not alone. This week, we’re sharing simple pricing tweaks that help your offers feel fair, premium, and easy to say “yes” to—so clients stop hesitating and start booking.

Why People Buy: Smart Packaging + Simple Pricing

When you sell services, how you present your pricing matters just as much as what you charge. Here's how to make your pricing clear, appealing, and effective:

✅ Price Anchoring & Charm Pricing

• Show 2–3 pricing options. Put your main offer at $1,999, and a premium version at $2,499. Your main offer suddenly feels like a great deal.

• Use “.99” endings. A $199 price feels more thoughtful and approachable than $200. Small change, big impact!

✅ Bundle Services for More Value

• Package services together. A “1-hour strategy call + action plan + 30 days of support” sounds way more valuable than offering each one on its own.

• People love getting more—even when the total price stays the same.

✅ Tiered Pricing: Give Choices

Create three clear options:

• Starter – Basic offer

• Growth – Starter + extras (your ideal pick!)

• Premier – VIP experience

Most people go for the “middle” option. Give it the most value!

✅ Sell Outcomes, Not Just Time

Don’t just say “10 coaching calls.” Say:

Clients care more about results than hours.

🚀 3 Easy Pricing Tweaks to Try Today

• Add a comparison chart – Let clients clearly see what they’re getting at each level.

• Show bundle savings – Say “Save $500 when you choose Growth!”

• Test price endings – Use $2,000 for a luxury feel, or $1,999 for a friendly one.

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Success Spotlight: Josh Canova’s Rapid Revenue Rise

Josh Canova, a seasoned service consultant, shares his streamlined approach to pricing and packaging that fueled his rapid growth. After overhauling his offerings, Josh doubled his business in under 12 weeks. Here’s how he did it:

• Clear Tier Definition: Josh moved from a single package to three distinct tiers—Essentials, Growth, and VIP—so prospects could easily compare and self‑select the best fit.

• Smart Anchoring: He set his Growth tier as the headline offer, positioning Essentials above it and VIP just out of reach. This made Growth feel like the “obvious” choice.

• Outcome‑Focused Messaging: Instead of listing features, Josh led with results—“Gain three new clients in 30 days”—so clients saw the real impact.

• Immediate Feedback Loop: He tested his new tiers with past leads, tweaked based on their responses, and rolled out the final packages confidently.

Josh’s takeaway? “The right packaging isn’t extra work—it’s the engine that turns interest into sales.”

Tool Spotlight: Using HoneyBook Pricing Templates

Want to look more professional and close deals faster? HoneyBook’s pricing templates make it easy to create clear, polished proposals that clients love. Here’s how to use them:

• Step 1: Choose a pre-designed pricing template or start from scratch.

• Step 2: Add your service descriptions and images to help clients visualize what they’re getting.

• Step 3: Create tiered options (e.g., Starter, Growth, VIP) so clients can pick what fits their needs.

• Step 4: Include payment plans to give clients flexibility—HoneyBook lets you show total cost, due dates, and auto-reminders.

• Step 5: Review and send—your proposal now looks polished and easy to say “yes” to!

✨ Pro tip: A great-looking proposal builds trust before you ever hop on a call.

Need help setting yours up? I’m happy to walk you through it—just ask!

Challenge of the Week: Create and test your first three‑tier pricing chart

1. Pick one service.
   Choose a single service you offer (e.g., logo design, strategy call, coaching session).

2. Draft three tiers.
   Name them Starter, Growth, and Premier. List one key feature per tier so they clearly build on each other.

3. Share and ask.
   Send your chart to at least two past leads or friendly contacts. Ask, “Which tier would you pick, and why?”

By week’s end, you’ll have real feedback on which tier resonates most—and you’ll be one step closer to pricing that converts!

The Solo LOL

Onward and Upward!

Pricing isn’t just numbers—it’s a story of value. One small change can turn “Let me think” into “Where do I sign?” Next week, we’ll cover how to build recurring revenue so your income stays steady and grows over time. Until then, pick one tweak above and watch your offers fly off the virtual shelf!

Which pricing tip will you try first?

Are you unsure which pricing tweak will boost your sales the most? Let’s work together to map out your perfect pricing strategy. Book a complimentary strategy session to get started.