Welcome to this week’s edition of The Solo Success Guide!

Pricing isn’t just about numbers—it’s about confidence, value, and how you see yourself. Ever feel nervous about telling someone your rates? Or worry that clients might disappear when they hear your price? You’re not alone.

This edition is your cheat sheet to pricing with clarity and confidence, so you can attract the right clients and get paid what you truly deserve.

The Psychology of Pricing – How to Charge More Without Losing Clients

Let’s bust a common myth: lowering your price doesn’t attract better clients. In fact, it often brings in the wrong ones.

Why underpricing can hurt your business:

• It makes your service seem low-quality—even if it’s amazing.

• You end up working too much and earning too little.

• Bargain hunters can drain your time and energy.

Flip the script: Price based on the value you provide.

Ask yourself: What problem do you solve? What change do you create? That’s what people really pay for.

3 Pricing Strategies That Work:

1. Good / Better / Best Packages – Let clients choose what fits their budget.

2. Anchoring – Show your highest price first so your other offers feel more affordable.

3. Charm Pricing – Ending in $99 or $97 feels better than $100 (yes, it works!).

How to Talk About Your Rates with Confidence:

• Say your price clearly, then pause. No apologizing.

• Try phrases like:

  • “Here’s what’s included.”

  • “Clients usually see this result.”

  • “This price reflects the value I bring, not just the time.”

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Success Spotlight: How Erin Raised Her Prices 25% Without Losing a Single Client

Meet Erin, a brand strategist who was drowning in client work but still struggling to pay herself consistently. She knew she needed to raise her prices, but the thought of that awkward conversation with current clients made her stomach churn.

The breaking point: When she calculated her actual hourly rate (after all the extra revisions and scope creep), she realized she was making less than when she worked for someone else—but with 3x the stress.

Her game-changing approach:

• She didn't just announce a price hike—she repackaged her services with clear deliverables and added benefits

• She gave clients 90 days' notice with a "lock in your current rate" deadline that created urgency

• She personally called each client to explain the value behind the new pricing structure

The results spoke volumes: Not a single client walked away. In fact, three clients actually upgraded to her new premium package. Her income jumped 38% while her working hours decreased by 10 hours weekly.

Her secret? "I stopped apologizing for charging what I'm worth. When I believed in my value, my clients did too."

Tool Spotlight: HoneyBook – Make Proposals & Payments Easy

Ready to stop chasing payments and focus on what you do best? HoneyBook helps solopreneurs handle money matters with ease and confidence.

Quick Setup, Big Impact:

• Send polished proposals that highlight your value (not just your prices).

• Set flexible payment plans—weekly, monthly, or by milestones.

• Automate reminders so you never have to send an awkward “just checking in” email again.

Why It Works for Solopreneurs:

HoneyBook lets you standardize your pricing and automate your process, so everything runs smoothly. Clients get a professional experience—and you get more time and peace of mind.

💡 Pro Tip: Use HoneyBook’s built-in templates to create three pricing options so clients can choose what works best for them.

✨ Make getting paid simple and stress-free—your future self will thank you!

Try HoneyBook Now!

Quick Wins: Three Small Pricing Tweaks That Boost Revenue

• Add a Premium Option – A VIP or fast-track service can increase your average sale, even if only a few people choose it.

• Package It Up – Turn your services into clear packages. It makes the decision easier and adds value.

• Use Smart Pricing Tricks – Start with your highest-priced offer. End prices in “9” or “7” for better results.

The Solo LOL

When the customer agrees to your price without bargaining…

Onward and Upward!

Your pricing reflects your value—and when you own it, everything changes. The right clients want results, not discounts. So stop apologizing and start positioning your offers with confidence.

Next week, we’ll dive into “The Ultimate Sales Funnel: Turning Strangers Into Clients,” with simple steps to move prospects from first contact to happily signed.

Until then, keep refining, keep showing up, and remember—you’re worth every penny.

To your success,
The Solo Success Guide Team